Fit Flop

All our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading biomechanics research centre. 
Here we study how our shoes affect muscle activity and optimise pressure diffusion and body alignment.

We put their advice into practice, created our triple-density Microwobbleboard™ midsole, and launched it in the first FitFlop™ sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. (And we’re repeatedly told - by happy customers - that we make the most comfortable footwear in the world.)